Augmented Reality explained | Animation1



There was a time when reality (our real physical world) and cyberspace (the virtual world of computers) were two different realms. It seemed impossible for both worlds to coexist with each other. But now, developments in technology are making it possible to fuse them together. How? Through augmented reality.

What is Augmented Reality?

Augmented Reality (AR) is combining together the real and virtual world by superimposing a digital device such as a smartphone or tablet onto a physical object. AR is changing the way how we can envision our real world environment by augmenting it with the virtual world. The virtual scene generated by the computer device enhances the user’s sensory perception and therefore using this experience to interactive with the real world. This may sound a little confusing at first but once you get to see how it works you will be surprised how amazing it is.

Animation1 AR App

Most common types of AR are already available on your mobile devices, particularly on devices with an android operating system where you can download the application to trigger it. Animation1 recently developed their latest augmented reality app in Australia called the “interactive property app”. This application allows you to visually rediscover architectural developments and infrastructural projects in an exhilarating new experience.

The app does not only shows videos of property developments, interior floor plans, and architectural designs, but triggers augmented reality visions right off the pages of printed brochures and sales collaterals. The app allows you to see luxurious apartments rise up from your digital screens in 3d animation, giving you an enhanced visual experience on how it looks in real life. This defies ordinary imagination concepts and lets you see more than what you can normally perceive.


How Does It Work?

AR apps have two ways on how it actually work: Marker-based tracking or location-based tracking.

Marker-based tracking works by having a software device recognise a particular code or pattern, such as a symbol or a bar code. One you point your cameras onto the marker-based codes, the effect will be a digital experience unfolding from the overlaid code.

Location-based tracking works by using a particular device to record its position and then provide information that is relevant to your location. Usually, this type of tracking needs the help of your GPS and the satellites above. Once connected, your app will help you find your way through the city, find a particular restaurant or establishment, get information on a popular landmark, or name mountains even flowers by using the camera of your mobile device superimposed into the physical objects.


Future Developments

Researchers are looking into the possibility of taking AR off the screens of digital devices. Crazy ideas such as prototype contact lens with built-in computer displays are rumoured over the internet. Even if we find AR spectacular using our mobile devices, to some, the screens still act as a barrier. With this said, it is most likely possible to have new developments and innovations in the near future.

Aside from augmented reality, Animation1 is taking its prowess to the next level by developing other innovative mediums to help industries such as architecture, medical and forensics, engineering, hotels, real estate, and other corporations to take the lead using animation technology.


Experience Augmented Reality in action

Download one of our apps and enjoy an innovative Augmented Reality experience on your own device.

1. Download the LK Property appfor free via the App Store for iOS devices or Google Play for Android devices.
2. Click on the Opus Tower image below to load a bigger version. If you’re using mobile, flash the image on another monitor or print out the full-sized poster.
3. Install and open the app, click on the “Experience” button,  then point your camera at the Opus Tower poster and experience the power of Augmented Reality yourself.